Our post-hootsuite options

Posted on by stujohnson

Since my post Thinking about alternatives to Hootsuite I’ve been mulling over what other services we could use to manage our social media for Student Development. I don’t mind paying a bit, we just can’t afford (and I object to anyway) paying what Hootsuite are charging. I had thought to put up a blog post asking if Hootsuite had plans for an educational licence, but I’ve just noticed on their blog that they are offering a 20% discount for not-for-profits. I guess this is a start but a) it’s not enough for us given we’d still need to pay more than $79 per month and b) as an University we’re not CIC registered so we wouldn’t be eligible anyway

Alan pointed out this helpful article to me on Top 5 alternatives to Hootsuite, which suggests the following:

You’ll  notice, if you scroll down the comments in that link that someone also suggested MediaFunnel.

There are a number of things I need a service to allow me to do, the main criteria are as follows:

  • Support multiple Twitter accounts
  • Support Facebook pages
  • Allow multiple users to post to the accounts
  • Shorten URLs
  • Allow scheduled posts
  • Allow attachments (especially images)
  • Have a reasonable charging model

So, I’ve been having a bit of a look at the options and here’s a summary of how they match up to the above criteria (as far as I can tell).

TwitterFacebookUsersURLsScheduledAttachmentsCharging model
Currently free
Currently free
Currently free
See note 1Currently free
See note 2Currently free
Currently free
See note 3

Notes

1.  I gave up with Brizzly because it kept asking me if I wanted to ‘create a picnic’. Very annoying!

2. Buzzom will be including a URL shortener soon - see. Also see comment on this post from the Deep Sherchan from the Buzzom team re premium version.

3. MediaFunnel will be going Freemium but I’m assured there will be no bad surprises. Rumour has it it will be two users and two social media accounts for free., then each additional user/channel pack will be $4.95/month. This is much more realistic than Hootsuite.

Other features that would be good too are workflow, roles and co-tags. MediaFunnel has all of these.

So we’ll be trying out MediaFunnel in the next few weeks and I’ll let you know how we get on. So far it’s looking extremely promising :)

Apture

Posted on by stujohnson

Just putting up a quick test post for the nice people at Apture. I’d seen this tweet from RWW about using Apture on their site. I clicked on the first link which was a YouTube video and after a quick delay it opened in YouTube rather than playing as a pop out in the RWW site (as shown on this quick screenr). So having had this reply from Apture I thought I’d try this video of Mark Cavendish winning stage 6 sprints on TdF 2010 on my blog to see if it does the same.

PS. I think Apture is brilliant.

Annual report wordle

Posted on by stujohnson

Yesterday I was tinkering with Student Development’s annual report for 2009/10. It’s largely for internal purposes but I may well publish it on here when it’s finalised. In the mean time here’s one of those natty little wordles of it. I’m pleased to see students most prominent.

Student Development annual report 2009/10

Acting up

Posted on by stujohnson

Today I start ‘acting up’ as Head of Student Development. Maria Graal, the previous Head of Student Development, has left for Bangor University to be their Director of Student Experience. She’s going to be a tough act to follow but I’m looking forward to working with a great team. There’s going to be a review of Student Development’s activities starting in September which will report in December. We hope to be able to show the review panel what a great job we do, as well as receive some useful suggestions. I guess I’ll be acting up (it’s a great phrase, isn’t it?) until at least Easter, and then who knows…

So if you have any tips or suggestions about managing a big team, strategic planning, dealing with budgets and anything acting up related, I’d be very pleased to hear them.

Thinking about Hootsuite alternatives

Posted on by stujohnson

Today Hootsuite announced a freemium plan. I understand the need for a freemium model and Student Development already have a subscription with Flickr, however Hootsuite’s price plan looks like it’s going to be prohibative for us.

Hootsuite has been brilliant for us in the following ways:

  • team collaboration – allowing us to have lots of people (currently we have 6) posting to multiple accounts, especially our Student Development Facebook and Twitter accounts
  • monitoring response and progress – this is a really handy feature, especially when we have so many people posting to the accounts – it helps us keep track of who’s responded to what
  • statistics – the stats give us a really useful snap shot – daily clicks, referral data and, most helpfully, most popular tweets
  • scheduled posts – great for delaying posts to more appropriate times
  • assign tasks – we can even assign responses to individual team members - but we haven’t used this feature much yet

All in all it’s been brilliant, but at $99 per month for what we’d need (8 team members) I’m sad to say I think we’re going to have to switch to something else. So does anyone have any recommendations of something that will do much of the above at less cost?

I’ve just discovered image maps

Posted on by stujohnson

I’m probably being a bit slow off the mark here but I’ve just discovered that I can make image maps (or to be more accurate Matt showed me how the other week – he’s going to blog about but he’s been busy with other posts). I don’t need to know about programming to do it (which is just as well), instead I just used image-maps.com.

Below is a photograph of Tryfan that I took last time I went up it. It’s not the best example but I wanted to demo something that doesn’t have straight lines. So if you hover over the image you’ll discover various links:

  • the stile links to the Wikipedia entry on stiles (fascinating, I’m sure)
  • the wing mirror links to the ‘Let me Google that for you’ link for the same
  • and the rocky profile that is Tryfan links to the Wikipedia entry on Tryfan (and if you hover carefully you’ll see that the image map for that follows the skyline of the ridge)

All-in-all I think it’s pretty clever, and more importantly, potentially very useful, especially since we’ve tested it and we know it works in our Plone CMS (not everything does). Obviously it will work with any image – not jsut photos, so all I need is a reason to use them. I’m hoping that Marta or Steve or someone else in the team might think of how this would be useful.

Update

Looks like uploading the image is a bit flaky (worked to start with then stopped working) so I’ve recreated it with a url to the image to see if that’s better…

New front page done

Posted on by stujohnson

Matt and I have been thinking about a design for a new front page of the Student Development site for a while now, and now it’s done. After some really useful comments to previous posts (New front page progress and We need a new front page) we’ve finalised a design. It’s not brilliant because we’re working with some quite tight restrictions in our Plone CMS and we’re having to do everything in tables, but I think it’s a lot better than it was. We now have a lot more space to promote current news and events and the rather confusing team structure has been replaced by three clear themes. Theres’ also more white space than there was.

Hover over the image below so see notes, or just go to www.le.ac.uk/studentdevelopment

Draft social media guidelines for UoL

Posted on by stujohnson

On Thursday last week Alan, Brendan, Emma, Richard and Michelle had a really useful meeting with our Marketing and Communications team to  talk about blogs, blogging and branding at the University of Leicester. We talked mostly about institutional blogs but also about staff blogs and all agreed that WordPress was the platform of choice. I mentioned that Joss Winn, at the University of Lincoln, had set up http://blogs.lincoln.ac.uk/

Your chance to contribute

At the end we also touched on the draft social media policy that Marketing and Communications are working on. Helen’s kindly given me permission to put the policy on digress.it so people can comment on it (at the paragraph level). So here’s the link to the draft policy on digress.it for you to comment on. Thanks to Marketing and Communications for letting us comment on the policy in this way. I hope that it proves to be a really useful way of developing policy.

(image by Matt Hamm)

Plagiarism tutorials now creative commons

Posted on by stujohnson

Nearly three months back I blogged about Making the plagiarism tutorials creative commons. Well, it took a while but they’re now finally done. You can see them all here. It probably took about 30 minutes per tutorial to make all the necessary changes, and I just did them one at a time, as I had the time. Hence it taking nearly three months.

Track back to the original post if you want to access the original files.

Thinking about a Facebook ad

Posted on by stujohnson

I’ve been thinking that it might be a good idea to do a Facebook advert for our Student Development Facebook page during freshers’ week. Having had a quick look at the guidance it looks like adverts can be very specifically targeted. There are three steps to putting one up:

  1. design your advert
  2. targeting
  3. campaigns pricing and scheduling

So I’m after advice, especially if you’ve used Facebook adverts before. My options under the three steps are as follows.

1. Design your advert

Facebook Content – that’s easy, that will be the Student Development page.

Title – that will default to the name of the page.

Body text – the help text is helpful here.

Image – need something that’s ‘visible when small’, the help text tells me.

2. Targeting

Location

Should I make this UK? The help text says ‘Choose countries where your target users are located when they access Facebook.’ So presumably this comes from their IP details rather than their profile information? I could also limit the ‘City’ to ‘Leicester’ – but I assume this would be too specific if Facebook draws this information from profile data?

Demographics

Age – I’ll make this 18 years of age plus. The rest of the demographic information (gender, interested in, relationship and languages) I’m planning to leave unselected.

Likes & interests

I think I’ll leave this blank.

Education & work

Education – this is where it gets tricky. I could choose ‘At University’ (see image, right) but the students I most want to reach may have not yet updated their profile and therefore still be listed as ‘At Secondary School’. If I can assume everyone keeps an up to date profile though I could then choose ‘At University’ and then ‘University of Leicester’

Workplaces – I plan to leave blank.

Connections on Facebook

Connections: Target users who are connected to: [Enter your page, event, group or application]. I was thinking of putting University of Leicester Students’ Union Facebook page here but the help text says ‘Leave this field blank unless you would like to narrow your audience to people connected to your Page, group or event.’.

Target users who are not already connected to: [Student Development, University of Leicester]

Friends of connections – I’ll leave this unselected as the help text says the same as for ‘Connections’ (see above).

3. Campaigns, pricing and scheduling

This includes account currency, account time zone and campaign name, but more importantly the daily budget (‘What is the most you want to spend per day?’ and programme (‘When do you want to start running your advert?’. And the more targeted the advert the cheaper the per click price. For instance, if the advert is very un-targeted the per click price is £0.70 but if I choose ‘University of Leicester’ in the Education bit the per click price halves – £0.35.

So, what do you suggest?